Facebook is rolling out the flexibility for creators to earn cash for views on public tales. The new monetization possibility is on the market globally to creators who’re a part of the Facebook Content Monetization program.
With this new monetization possibility, creators can earn cash from content material that they’re already producing and sharing in the event that they put up it to their Facebook story. For instance, if a creator makes a recipe video or reel, they will share a snippet of it to their story. They can even earn cash by posting story content material about their on a regular basis lives like they usually would.
A spokesperson for the corporate informed TechCrunch in an e-mail that tales payouts are pushed by the efficiency of content material, and that creators can begin incomes cash with out having to achieve a particular threshold for views first.
By bringing monetization to tales, Facebook is giving creators an extra income stream as a strategy to encourage extra content material creation on the platform. The launch comes as Meta has been luring TikTok creators over to Facebook and Instagram with the promise of money bonuses, content material offers, and help to develop their communities.
Creators who’re a part of the Facebook Content Monetization program and have turned on content material monetization don’t have to do the rest to activate story monetization.
Facebook launched the Content Monetization program final yr to merge its In-stream advertisements, Ads on Reels, and Performance Bonus packages into one. After experimenting with Stories monetization for choose beta contributors, the social community is now bringing the monetization choice to everybody in this system.
Millions of creators had been invited to hitch this system in 2024, and Facebook says it plans to supply open enrollment someday this yr. In the meantime, creators who aren’t a part of this system can categorical curiosity in an invitation by means of this system’s web site.
Facebook revealed final October that creators earned over $2 billion on the social community in 2024, and that payouts for Reels and different brief movies grew over 80%. Since introducing monetization alternatives again in 2017, Facebook has paid greater than four million creators.
