QuinStreet Inc.’s high know-how data website, eWEEK, has been acquired by a brand new writer, TechnologyAdvice.com, the 2 corporations introduced May 7.
Foster City, Calif.-based digital advertising service supplier QuinStreet had been eWEEK’s dwelling for the final eight years after it acquired the know-how information, tendencies and product data website from Ziff Davis Enterprise in February 2012.
Terms of the transaction weren’t introduced.
In reality, QuinStreet—which already has extremely worthwhile companies in insurance coverage, monetary companies and training—bought all 39 of its B2B tech publications—eWEEK, Datamation, Webopedia, IT Business Edge and eSecurityPlanet amongst them—to TechnologyAdvice, a Nashville, Tenn.-based B2B advertising firm that creates alternatives for know-how consumers to search out one of the best enterprise know-how and know-how distributors to attach with their preferrred clients. Editorial operations on the publications will stay unchanged within the brief time period.
Focuses Only on B2B IT
TechnologyAdvice is a privately held firm, based by CEO Rob Bellenfant in 2006, that has constructed its personal demand-generation enterprise steadily and continues to develop. Unlike QuinStreet, TechnologyAdvice concentrates solely on B2B advertising companies, with deep expertise in working with enterprise IT companies—which is eWEEK’s sole focus.
TechnologyAdvice was named to the Inc. 5000 record of “America’s Fastest-Growing Private Companies” in 2014, 2015, 2016 and 2017.
At the identical time on May 7, TechnologyAdvice introduced it acquired Quebec-based Project-Management.com. Project-Management.com serves practitioners and know-how corporations within the challenge administration business with know-how critiques, coaching and thought management content material.
The acquisitions of Quinstreet’s B2B enterprise and Project-Management.com will spherical out the prevailing TechnologyAdvice advertising capabilities with:
- customized content material merchandise, resembling on-line occasions, eBooks, unique and sponsored content material;
- intent-based advertising packages utilizing first-party information;
- digital promoting choices that present customized advertising inside a purchaser’s pure analysis journey; and
- extremely specialised skilled content material throughout IT, software program improvement and safety.
Creating New Opportunities for Tech Buyers
“These acquisitions help us further our purpose, which is to create opportunities for technology buyers, technology vendors, our team members, and our communities,” TechnologyAdvice’s Bellenfant mentioned. “Our ability to serve new and existing B2B technology clients in innovative and meaningful ways has just exploded. These deals solidify our expansion from specialized lead-generation services to a full-service media company that can offer clients a range of media products across the funnel and to technology companies of any size.”
eWEEK, whose predecessor, PC Week, was a weekly newspaper (and later a very talked-about weekly journal till 2011) based in Boston in 1983, up to date its title in 2000 after its…
