The mixture of Electronic Arts and Codemasters marks an thrilling new period in racing recreation leisure. Bringing collectively two of probably the most passionate, inventive and gifted recreation developer and publishing organizations within the {industry} will allow additional progress and continued success for a steady of probably the most highly effective and fashionable racing manufacturers on this planet, together with Formula 1, Need for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racing and extra. With this critically acclaimed portfolio, Electronic Arts and Codemasters shall be positioned to deliver followers a daily cadence of recent and thrilling racing content material, along with reaching throughout extra platforms and extra areas of the world.
Codemasters’ critically-acclaimed franchises Formula 1, DIRT, DiRT Rally, GRID and Project CARS will sit alongside Electronic Arts’ international Need for Speed franchise, fan-favorite Real Racing cellular recreation, and its EA SPORTS manufacturers, enabling larger innovation and growing the potential to ship content material and experiences to a very international viewers for racing leisure.
“This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters,” stated Andrew Wilson, CEO of Electronic Arts. “Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”
“Today is a landmark in Codemasters’ history, and an exciting day for our employees and players,” stated Frank Sagnier, CEO of Codemasters. “The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.”
The union will open vital progress alternatives for Codemasters franchises with entry to Electronic Arts’ community of greater than 430 million gamers and industry-leading multi-platform subscription providers. Electronic Arts additionally brings deep information and analytics capabilities to the Codemasters growth and publishing groups, offering viewers insights to speed up the efficiency of key franchises. These capabilities, in addition to Electronic Arts’ international publishing, advertising and marketing and recreation growth energy, will unlock new alternatives for the mixed group’s portfolio of racing video games and content material to succeed in and deeply have interaction extra gamers all over the world on console, PC and cellular.
The acquisition of Codemasters is a part of Electronic Arts’ progress technique centered on delivering extra distinctive experiences and high reside providers, and reaching extra gamers on extra platforms all over the world. The acquisition of Codemasters can also be anticipated to develop internet bookings and underlying profitability for Electronic Arts.
The acquisition of Codemasters was financed with money available.
