At Samsung, shoppers are on the coronary heart of every little thing we do. That’s why, final September, I introduced a shift in our cell technique. We noticed a complete new technology of individuals utilizing smartphones at a youthful age and embracing new improvements sooner. To seize their hearts and minds, we would have liked to rethink our machine choices to raised meet their distinctive existence, wants and passions.
This technology, also called Generation Z will account for 40% of cell machine demand within the subsequent decade. Priding themselves on spontaneity and creativity, these digital natives don’t simply shoot stills, they create music movies. They’re including filters and experimenting with AR results. They’re conversing by means of Gifs & stickers and sharing their life story by means of movies throughout a number of social platforms.
I’m studying lots from them. One factor is for sure. We see a motion from the ‘era of the selfie’ to the ‘era of live’. ‘Live’ is driving cell video development at an unprecedented tempo, for instance, dwell video consumption is predicted to extend by 870%, making up 78% of complete cell information visitors by 2021.1
This new technology is shopping for a cell machine to share, chat and watch content material: 92% to take action by means of social media channels, 86% to make use of chat and immediate message and 85% to view and share movies.2
But ‘live’ can solely thrive if machine applied sciences empower folks to interplay by means of spontaneous, collaborative, and real connections. This requires a change.
I’m proud to share that lower than a yr after asserting our renewed technique, we’re introducing the rebirth of the Galaxy A – a various vary of smartphones constructed for the brand new period of communication, we name the ‘Era of Live’. This upgraded portfolio options enhancements to the on a regular basis necessities, provides the most recent applied sciences, and in the end gives an choice for everybody, whether or not first-time cell customers or value-seekers searching for nice options at an inexpensive value.
At Samsung, we’re impressed by the vitality and inventiveness of this new technology. We’re excited to have the ability to ship the very best display, the very best digicam and the very best battery within the phase so customers can maximize the potential of dwell communication.
Galaxy A sits inside the Galaxy ecosystem so folks can lengthen their cell experiences seamlessly and effortlessly. One UI allows customers to have the identical expertise with the opposite Samsung flagship gadgets. Defense-grade Samsung Knox helps Galaxy A customers keep secure and safe. Not compromising efficiency and expertise, the brand-new Galaxy A portfolio is comprised of a wide-range of gadgets with totally different specs and value factors, guaranteeing that everybody can discover an optimum machine that helps them fulfill their objectives.
But our efforts received’t cease right here, our imaginative and prescient is to be the innovator of latest cell experiences that stream with us seamlessly and constantly wherever we go. By harnessing the ability of 5G and AI, we are going to pioneer a brand new technology of immersive, private and clever experiences. Experiences that attain throughout each machine, platform and model.
The Galaxy A is an thrilling milestone alongside this vital journey. And we are able to’t wait to see what customers do with these new gadgets.
1 BI Intelligence Calculations 2017. Cisco VNI Global Mobile Data Traffic Forecast 2016-2021.
2Global Web Index Devices 2018 H2 Report, 16-50
