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[Editorial] Steering the Mobile Industry Through the Next

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Since I took over the reins at Samsung Mobile six months in the past, a lot has modified. What was as soon as atypical now feels extraordinary – whether or not you’re visiting a buddy or going out for a meal.

 

I think about this new period because the “Next Normal” and expertise – particularly cellular expertise – has a crucial position in it. In only a few months, we’ve seen our lives change in unimaginable methods. Distance studying, at-home health, on-line concert events, and a lot extra have all been enabled by cellular expertise.

 

As leaders of the tech {industry}, we’ve a particular accountability – and now a real sense of urgency – to assist society proceed to maneuver ahead. So many individuals are relying on us to offer them new methods to speak, new methods to work, and new methods to attach.

 

At this summer season’s Galaxy Unpacked, we’ll be introducing 5 new energy gadgets. These gadgets ship on our imaginative and prescient to be the innovator of recent cellular experiences that circulate seamlessly and repeatedly wherever we go. They mix energy with seamless performance, whether or not you’re at work or play, at house or away. In the Next Normal, you can be empowered to dwell life to the fullest with these gadgets in your hand (and in your ears, and in your wrist.)

 

As I chart Samsung Mobile’s future, I’d prefer to share three strategic priorities I’ve been specializing in. They’re daring and forward-leaning, however that’s what Samsung has all the time been about. Instead of enjoying it protected, we take dangers and transfer quick. Instead of ready for others, we set the course for the remainder of the {industry}. Even in these tough instances, I do know that these pillars will hold our focus squarely the place it must be: on our clients.

 

 

Meaningful Innovations

At Samsung, we create each innovation with a transparent objective: to make your life higher and simpler. At a time when the pandemic has imposed so many boundaries on all of us, expertise is a bridge to a much bigger world. Mobile gadgets have change into the solely means for many individuals to make money working from home and keep related – they’ve change into a real lifeline.

 

In the final six months, we’ve super-charged our product line and invested closely in R&D. We’ve deployed new options in document time, to do every thing from enhancing video-chat expertise to serving to frontline employees keep protected on the job.

 

This Next Normal might be a interval of even bolder innovation. We’ll make cellular expertise that’s extra private, clever, helpful, and safe. We’ll develop extra ground-breaking merchandise, like our industry-leading foldable telephones. And as we roll out a variety of Galaxy 5G gadgets in additional markets, this expertise will allow so many experiences we will’t even think about but.

 

From foldables to 5G, we’ve an incredible quantity within the pipeline, with some able to be proven simply across the nook. But I’m additionally enthusiastic about how folks will use these applied sciences to vary their lives. Because solely then, will significant innovation be realized.

 

 

Open Collaboration

The energy of the group is stronger than going it alone. The previous couple of months have proved the reality of that saying many instances over. The tales of so many individuals coming collectively to assist one another are extremely uplifting, and exhibit that the entire is all the time better than the sum of its components.

 

It’s given me a newfound appreciation of the ability of Samsung’s huge companion community. We’ve all the time believed that we should always work collectively, to create new experiences for our clients.

 

Think about our collaboration with Google, Microsoft, Netflix and Spotify, to call a couple of. We labored with Google to optimize video-calling1 so customers might extra simply join. We additionally expanded our partnership with Microsoft so Galaxy smartphones and Windows PCs can share messages, images, and calendar reminders in real-time.2 This collaboration will solely proceed to increase via our gaming partnership with Xbox.

 

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