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[Editorial] Samsung Defies One-Size-Fits-All Mobile

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Ever since I used to be younger, I’ve been captivated by engineering and expertise — enthralled by new devices and interested in what made them work. I didn’t assume I may very well be extra obsessive about expertise, however 2020 proved me fallacious. This yr gave me a fair higher appreciation for all that it does and might probably do. We needed to reshape our lives, rethink the best way we function and change into extra versatile — and expertise made it potential for us to take action. 2020 bolstered my willpower to completely faucet the infinite energy and potential of tech to provide individuals personalised experiences that enrich their lives and permit them to precise themselves.

 

As we shut out this yr and I consider what’s to return in 2021, I really feel inspired by all of the methods Samsung is cultivating open collaboration and driving innovation ahead to empower individuals on their private journeys. We have by no means believed in a one-size-fits-all cell expertise and we by no means will. We led the cost with 5G and altered the form of the long run with a collection of foldable smartphones. Now, we’re engaged on revolutionary developments in 5G, Artificial Intelligence (AI) and the Internet of Things (IoT) that can redefine the parameters of what cell can do and provides shoppers the liberty to tailor their cell experiences to suit their lives — not the opposite method round.

 

 

2020 Highlights

This yr, Samsung stayed true to its mission and solid new paths for landmark expertise that can form the subsequent period of cell innovation. Our imaginative and prescient of clever, related units with cell phones on the heart has change into a actuality. 2020 noticed 5G — a expertise Samsung has been pioneering for greater than a decade — transfer into the limelight. Over the course of the final 10 years, Samsung laid the groundwork for the fifth era of mobile expertise by serving to to construct the worldwide 5G infrastructure. And in 2019, we launched the world’s first business 5G smartphone and pill: The Galaxy S10 5G and Galaxy Tab S6 5G. Samsung has been pushing to democratize 5G ever since. We are closing out the yr with twenty 5G units within the Galaxy ecosystem.

 

There was additionally rising momentum behind foldable smartphones, a class we launched commercially with the Galaxy Fold in 2019 and superior with the discharge of Galaxy Z Flip and Galaxy Z Fold2 in 2020. Through our longstanding industry-leading partnerships, we established an open ecosystem for foldable units and fostered UX innovation that enabled us to create an enhanced person expertise with optimized app interactions and shows. The Z Fold2 was praised as a smartphone that reimagines what’s potential with cell expertise and I’m excited to say, it’s only a trace of what’s to return as we proceed to discover, evolve and develop this category-changing area.

 

We additionally made headway in our efforts to make the world a greater, extra sustainable place. In partnership with the United Nations Development Programme (UNDP), we promoted the 17 Sustainable Development Goals on greater than 80 million smartphones, mobilizing and empowering the Galaxy neighborhood through our Samsung Global Goals app. And we proceed to take devoted motion all through our product lifecycle to assist the world transition to a round economic system — by extending product longevity, making higher use of sustainable supplies in our packaging, and creating environmentally acutely aware merchandise and equipment.

 

 

Mobile Innovations to Watch in 2021

I’m thrilled with what Samsung achieved this yr, however as passionate pioneers dedicated to defying limitations to progress, we’re at all times fascinated with what’s subsequent. Our smartphones are actually turning into extensions of ourselves, and with so many individuals working remotely and spending extra time entertaining themselves at residence, video high quality and capabilities on cell units have moved entrance and heart.

 

From teleworking and digital celebrations to gaming and on-line…



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