We live by a defining second in historical past. Technology has change into a central power in our each day lives like by no means earlier than, and the tempo of innovation and alter is actually extraordinary. In this quickly evolving world, the human aspect — our ideas, feelings, aspirations and wishes — issues greater than ever. Even as know-how takes the lead, we imagine our best energy lies in empathy and care.
As designers, our mission goes past creating progressive merchandise. We purpose to raise folks’s lives — to design instruments and experiences that assist them stay higher, longer and extra meaningfully, by taming know-how in service of humanity.
Samsung Electronics is a worldwide chief in tech and already performs a necessary function within the lives of billions across the globe. Through our merchandise, we allow you to clear your own home, wash your garments and dishes, protect your meals, retailer your reminiscences, keep entertained, keep related and categorical your self — whether or not at dwelling, on the transfer or in public areas. This attain is each an incredible privilege and, within the age of AI and accelerated technological change, an unbelievable alternative and an immense duty.
That sense of function is what impressed me to hitch Samsung this 12 months, after greater than twenty years as a designer and enterprise chief throughout industries and cultures. I used to be drawn by the likelihood to assist reimagine the connection between folks and know-how — placing people on the coronary heart of our product universe, to create a world the place innovation actually helps and enhances our lives, unlocking, amplifying and elevating the human aspect of know-how.
Rewriting the Code of a Design-Driven Company
To me, design is way over a product or a person interface. It’s greater than the interaction of type and performance. I wish to outline design because the artwork of dreaming, crafting and taking to life distinctive options, significant experiences and genuine tales that deeply resonate with folks’s wants and aspirations. In this sense, type and performance comply with which means. Design turns into a power for purposeful innovation — one which begins and ends with folks.
Across Samsung’s product portfolio, design serves as a language — one which understands folks and interprets the complexity of the world round us. It has the ability to humanize know-how, remodeling algorithms into emotion, options into emotions. In a time of accelerating complexity, design is how we restore readability and foster deeper connections — with ourselves, our cultures and our lives.
Samsung’s dedication to design considering dates again to 1996, when it declared the “Year of Design Revolution.” That 12 months marked a turning level, with design formally acknowledged as a core strategic asset. With a “human-centered design philosophy” at its coronary heart, Samsung laid the inspiration for a design ethos that continues to evolve and develop.
Now, within the period of AI, our problem is to construct upon that legacy — to amplify its intent, refine its spirit and redefine what design means in a brand new cultural and technological panorama. Products will be copied, however a design philosophy — its function and viewpoint — can’t be replicated. This is why tradition issues. For people and for organizations alike, consistency, genuine creativity and real care at each touchpoint are what set nice firms aside.
A New Challenge to Everyday Innovation
Today, Samsung improvements are already remodeling on a regular basis life. Robot vacuum cleaners quietly preserve our properties. Smartwatches present real-time insights into our well being. Intelligent home equipment, from washing machines to dishwashers, supply larger effectivity, efficiency and ease of use. Smart fridges adapt to our habits to maintain meals brisker for longer. Our screens ship breathtaking visuals, our audio techniques fill rooms with immersive soundscapes, and our smartphones, tablets and wearables…
