JaeSeung Lee, Head of Digital Appliances, Samsung Electronics
Recalibrating Our Strategy in a Changing World
The dwelling has at all times been a central a part of lives – it’s, in spite of everything, the place we start and finish most of our days. But now, as many individuals all over the world follow social distancing, dwelling turns into extra essential than ever.
The pandemic has resulted in all of us re-assessing the areas through which we dwell together with the methods we function and prioritize issues in our day by day routines. This had led to many individuals reorienting their existence, private {and professional}, to steer essentially the most wholesome, sustainable and productive way of life attainable, regardless of the scenario they could be in.
Such modifications of mindset and habits are in step with the imaginative and prescient Samsung Electronics has for its digital home equipment division, one among shifting past merely manufacturing home equipment and in direction of changing into a really consumer-centric way of life model. We look to innovate so that buyers can enrich their dwelling experiences and specific their very own personalities via our home equipment on this altering world.
The Home as a Flexible, Personalized Space
As our customers spend an increasing number of time at dwelling, the boundary between locations of labor and locations of rest has shifted and individuals are more and more repurposing their house to function multi-function spots – be they as a trip spot, a celebration room, a makeshift gymnasium, an workplace house, a bar or a restaurant.
Today, the idea of the “home” has turn into extra versatile in order to incorporate all types of particular person existence and habits. Naturally, we felt that it was time for home equipment to evolve in the identical method, too.
The Era of Customizable Home Appliances
With our customizable dwelling home equipment, Samsung has pioneered a brand new age within the historical past of home devices primarily based on the idea that in the present day’s home equipment ought to transcend merely serving to customers full their housekeeping and that they need to take the lead in innovating the existence they match into. We are continually listening to our customers and innovating our portfolio accordingly in a method that may permit us all to mirror our precise existence – regardless of how they could change, now or sooner or later.
Our Bespoke fridge line is the forerunner of this new course. The idea began with on elementary query: the common shopper customers their fridge for ten years, a time frame through which a lot can change, so method shouldn’t their fridge have the ability to change with them? Getting married, shifting to a brand new metropolis, having youngsters, getting a brand new job – all of those modifications can lead to new wants, need and necessities for customers of their home home equipment. Therefore, for every change, the Bespoke line provides a wide range of varieties, colours, and finishes that may reply the decision.
However, the Bespoke line will not be the one Samsung product to supply such personalization; this functionality has expanded past fridges with our new line of laundry units which are designed to adapt to consumer preferences with every use. Equipped with synthetic intelligence, the brand new WW9800T washer learns user-preferred settings and combines this information with huge information to advocate the most effective cycle for optimum washing.
Our AirDresser additionally serves as a personalized garment care resolution for a various vary of way of life wants, equivalent to cleansing, sanitizing, or de-wrinkling. Whether your major cleansing precedence is your go well with jackets, your night clothes, or your child’s tender stuffed toys, the AirDresser has a cycle so that you can gently steam and sanitize, preserving your way of life hygienic. When desiging the AirDresser, we merged glossy, up to date design with high-performance expertise, opening up a complete new equipment class able to addressing the rising shopper demand for well being and hygiene-conscious merchandise at dwelling.
Keeping Hygiene Top of Mind for Both Indoors and Outdoors
We at Samsung are conscious that the…
