Depop began as a easy app to publish photographs of garments and publish them on the market. But it has change into a cultural phenomenon with tens of millions of customers, a vibrant group and even some superusers making a residing from the platform. That’s why I’m excited to announce that Depop CEO Maria Raga is becoming a member of us at TechCrunch Disrupt Berlin.
Many have tried to merge a social app with a purchasing expertise, however few have succeeded. Depop is considered one of them. If you’re an Instagram person, the app appears to be like conversant in its define icons. But as an alternative of following manufacturers and generally shopping for new objects, Depop is all about classic objects, uncommon sneakers and belongings you merely can’t discover on an everyday social community.
Depop customers can comply with different customers, uncover objects from their favourite model, get personalised suggestions, and naturally purchase and promote objects. It’s a social expertise that works significantly effectively on cell and makes purchasing extra private.
Selling one thing on Depop is as straightforward as posting photographs on a social app. You enter an outline, a location, a model and a value and also you’re good to go. After that, different customers should purchase stuff straight from the app. You can then ship your objects and get your cash in your PayPal account.
And it’s been an enormous success. There are at present over 13 million customers — the overwhelming majority of them are underneath the age of 26. The firm has dealt with greater than $500 million of gross merchandise worth since its launch.
Interestingly, some superusers thrived on the platform. Those customers are proficient relating to recognizing and buying limited-edition garments, sneaker drops and different worthwhile objects. They promote them on Depop with a few of them producing as a lot as $100,000 of income per yr.
Under Maria Raga, Depop has raised over $100 million. Earlier this summer season, the corporate introduced a $62 million funding spherical led by General Atlantic. It’s clear that Depop is now thriving as each a social app and a market. And I can’t wait to listen to how Maria Raga did it.
Buy your ticket to Disrupt Berlin to hearken to this dialogue — and plenty of others. The convention will happen December 11-12.
In addition to panels and hearth chats, like this one, new startups will take part within the Startup Battlefield to compete for the extremely coveted Battlefield Cup.
Maria Raga is the CEO of Depop. Since being promoted to the place in 2016 from VP of Operations, she has presided over each ingredient of the enterprise from finance and engineering to advertising and product. An open and collaborative CEO, Maria is devoted to her group, which has grown to 150+ staff in 5 workplaces worldwide within the final three years alone. Perhaps most significantly, since she took over as CEO, she has raised near $100M in funding, which has helped to develop and nurture the group on Depop – now 13 million customers.
Prior to Depop, Maria held successively roles at Groupon and Privalia. Having graduated from Insead MBA, Maria joined Bain & Company as a guide.
Born in Valencia, Spain, Maria now resides in London along with her husband and a pair of kids. In her spare time, Maria enjoys connecting with Depop’s entrepreneurial Gen-Z constituency and selling ladies within the office
