Denmark will appoint an ambassador to deal with the world’s largest tech companies.
Danish Foreign Minister Anders Samuelsen revealed plans in a recent interview, to appoint someone to negotiate with companies like Google, Apple and Microsoft. He said that these companies have vast power and “affect Denmark just as much as entire countries. These companies have become a type of new nations and we need to confront that.” Samuelsen has stated that the ambassador will work toward better relationships between Denmark and the American tech firms that have grown larger and more wealthy than some of the countries Denmark traditionally engages in diplomacy with. “We are sending a signal that includes that royal crown and our entire diplomacy,” he told the newspaper Politiken.
The foreign minister also mentioned a Financial Times report that showed that market values of Apple and Google are so vast that they’d just barely miss out on inclusion in the G20, the world’s 20 largest economies, had they been nations. “We will of course maintain our old way of thinking in which we foster our relationships with other countries. But we simply need to have closer ties to some of the companies that affect us,” Samuelsen said.
Danish foreign minister Anders Samuelsen
Denmark’s new policy towards these companies is already paying off. Last week, Facebook announced plans to build a new data center in Odense. The Foreign Ministry said the Facebook deal was the result of three years of behind-the-scenes work. Similarly, the Danish Foreign Ministry’s investment organization, Invest in Denmark, worked with Apple for three years before their recent announcement of plans for a new data center in Viborg.
source: The Local
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