From June 19 to 22, 2025, Samsung Electronics will collaborate with globally famend artists to have a good time world range, inventive innovation and the facility of show expertise at Art Basel in Basel 2025, the world’s largest artwork honest held in Basel, Switzerland.
▲ As Art Basel’s official show associate, Samsung provides unique entry to curated exhibition artworks by way of Samsung Art Store, additionally on show onsite at Art Basel in Basel 2025.
With participation from roughly 280 galleries throughout 42 nations, Art Basel in Basel 2025 provides a complete view of the most recent concepts shaping modern artwork as we speak. As the official show associate, Samsung presents a brand new digital artwork expertise that brings collectively artwork and expertise by means of its premium screens together with The Frame, MICRO LED and Neo QLED 8K.
Immersive Digital Art Experience: ‘ArtCube’ Draws Visitors Into the World of Art
At Art Basel in Basel 2025, Samsung unveiled ‘ArtCube,’ a lounge devoted to digital artwork experiences on Samsung gadgets. Created below the theme “Borderless, Dive Into the Art,” ArtDice provides a progressively immersive journey as guests navigate the area.
Passing by means of a big LED entrance the place the Art Basel in Basel Collection from Samsung Art Store is reinterpreted as digital artworks, guests uncover an area showcasing the total lineup of Samsung Art TVs within the ArtDice. Artworks from Samsung Art Store, displayed throughout The Frame, MICRO LED and Neo QLED 8K screens, envelop the entrance and aspect partitions to create a deeply immersive expertise — one which makes guests really feel as if they’ve stepped instantly into the artwork itself.
▲ Samsung Art TVs — together with The Frame Pro, MICRO LED and Neo QLED 8K — line the inside partitions of ArtDice.
▲ A customer views Basim Magdy’s paintings on show at ArtDice, a part of the Samsung Art Store assortment at Art Basel in Basel 2025.
An interactive expertise zone, powered by Samsung Art Store, can also be featured. Visitors can choose an artist showcased within the exhibition, take a photograph and generate a customized selfie within the chosen artist’s fashion, utilizing generative AI — providing a particular and fascinating expertise.
▲ A customer captures a selfie to generate a dynamic paintings styled after her favourite artist at Samsung ArtDice.
Bringing Art Into Everyday Life Through Samsung Art Store
Earlier this week, Samsung unveiled a brand new assortment that includes 38 highlighted items from Art Basel in Basel 2025, now accessible on Samsung Art Store. With this launch, Samsung Art Store subscribers around the globe can get pleasure from a various choice of Art Basel artworks from the consolation of their houses — with no need to journey to Basel, Switzerland.
As the official show associate of Art Basel for 2025, Samsung will proceed its participation within the annual exhibitions held in Basel, Hong Kong, Paris and Miami. Through Samsung Art Store, the corporate goals to make artwork extra accessible and seamlessly built-in into on a regular basis life.
Samsung Art Store* is a subscription-based artwork service accessible on Samsung’s The Frame and QLED TVs. Now accessible in 117 nations, Samsung Art Store provides greater than 3,500 artworks in beautiful 4K decision by means of collaboration with over 70 main companions.
▲ Basim Magdy, featured within the Samsung Art Store assortment at Art Basel in Basel 2025, views his personal work on show at ArtDice.
▲ Visitors take within the vibrant, dreamlike works of Basim Magdy on show at ArtDice, a part of Samsung’s digital artwork showcase at Art Basel in Basel 2025.
▲ A customer captures Kun-yong Lee’s paintings on show at Samsung ArtDice.
▲ A customer views Marc Dennis’ paintings on show at Samsung ArtDice.
▲ A vivid portrait within the fashion of Marc Dennis captures a customer’s consideration at ArtDice, a part of Samsung’s digital artwork showcase at Art Basel in Basel 2025.
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