Back in 2017 Ometria, an “AI-powered” buyer advertising platform raised $6m in Series A funding so as to add to the $11m it had already raised. Its platform is all about permitting retailers to ship individually personalised advertising messages throughout a number of model touchpoints.
Today it’s introduced that it’s raised $21m in a Series B funding led by London-based Octopus Ventures, with current buyers Sonae IM, Summit Action, Samos and Adjuvo, in addition to ten early angel buyers, making additional investments. Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM each be part of Ometria’s board.
The funding will likely be used to speed up Ometria’s product growth, increasing the platform’s specialist retail advertising capabilities and additional innovating its AI-based know-how.
Off the again of the funding spherical, Ometria may also be opening its first US-based operation in New York.
Ometria’s schtick is that it addresses the truth that customers will now not tolerate the torrent of communication ship in the direction of them that’s principally irrelevant to them, particularly because the retail surroundings turns into ever extra aggressive.
Its principal rivals are unfold throughout firms like e-mail service suppliers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral advertising instruments (CloudIQ, SaleCycle, Yieldify) and buyer perception firms (More2, AgileOne). Its argument is that none of those firms have been developed particularly for retail, or to create and use a unified predictive profile of every buyer.
Ometria’s CEO and Founder Ivan Mazour says: “We’re all overloaded with information and communication, it’s relentless and must be addressed. Retail marketing has contributed heavily to this, with most marketing experiences being ones we simply don’t enjoy. Ometria solves this ever-increasing problem for hundreds of retailers, and hundreds of millions of customers.”
It now has a shopper base of 200 retailers, together with Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com. Its senior management group now contains Pete Crosby (previously of Triptease) as Chief Revenue Officer, Rob Lord (previously of CheetahMail) as VP of Professional Services and Jennifer Yorke (previously of Bazaarvoice) as VP of Customer Success.
Marieke Christmann, Investor, Octopus Ventures, says, “We are very excited to have led Ometria’s Series B – an excellent instance of how we spend money on actually pioneering entrepreneurs which might be creating progressive options by tech. Ometria will use this funding to revolutionize the retail advertising trade with its AI capabilities. We need to see entrepreneurs put their clients on the coronary heart of the enterprise and that’s exactly what the group is doing.
