Downloading and uploading documents from cloud-based services to view and use them in local apps may have taken another step into oblivion. A new startup is offering an expanded version of its technology for businesses, so that Microsoft Office documents and PDFs can be viewed and used in a browser or directly on a mobile device.
The startup, called Crocodoc, launched Tuesday an enterprise version of its HTML5 document embedding service, which is currently used whenever someone views a Microsoft Office document or PDF in Dropbox, Yammer, LinkedIn, or SAP. The company said that its technology is enabling companies such as Dropbox, to compete with Google Drive, which currently allows users to work with documents online.
First Service Flash-Based
Crocodoc CEO and founder Ryan Damico has told news media that, while Google Docs offers a similar functionality, the results there are not as true to the original as what his company offers. This lower quality, he said, is fine with the consumers who are the primary market for Docs, but not for businesses.
Aside from the purported clarity, the Crocodoc service, which can be embedded into Web apps, also allows the user to highlight or write comments, and share those annotations with others. The new service from Crocodoc can be embedded into Web apps and used without plugins or additional software, so that it is transparent to the user.
The first service by Crocodoc, released in 2010, was Flash-based, consumer-oriented, and intended to provide a way for users to upload a PDF and then view it in a browser, along with such functions as highlighting and commenting.
In 2011, Crocodoc released an HTML5 version of the same technology, for use with mobile devices. The new service that it is releasing Tuesday is an update of the HTML5 approach, and can be embedded through JavaScript or…
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