When it involves expertise tradeshows, one of many largest early victims of the coronavirus outbreak was Computex, the annual PC-centric commerce present in Taiwan. After the 2020 present was delayed after which canceled solely, occasion organizer TAITRA vowed to return again with a correct tradeshow in 2021. However, even with vaccinations nicely underway, it’s turn out to be clear that it’s not going to be potential to carry the bodily present this yr both. As a outcome, the bodily Computex tradeshow has as soon as once more been cancelled.
In a very temporary information launch, TAITRA famous that with the pandemic nonetheless ongoing, and border controls stopping worldwide journey, it will not be potential to carry the present in 2021.
With one other wave of coronavirus pandemic internationally, it does not appear to be we’re near the top. The majority of the present’s stakeholders, together with worldwide exhibitors, guests, and media, can’t be part of the present as a result of border management. Therefore, the organizers of COMPUTEX have determined to cancel the onsite exhibition this yr.
The silver lining, no less than, is that whereas the bodily present TAITRA wished to carry gained’t be occurring, their parallel digital present, #COMPUTEXVirtual, will proceed on as deliberate. Scheduled to run for a full month, from May 31st to June 30th, #COMPUTEXVirtual would be the present’s first try at doing a large-scale digital occasion. The digital present was initially scheduled to run alongside the bodily present, however now with the bodily present cancelled, it has turn out to be the de facto plan B. At this level it’s not clear who might be presenting and what with the digital present, and undoubtedly distributors and organizers are scrambling to attract up new plans in gentle of the bodily present’s cancellation.
None the much less, even a digital Computex may stand to be a serious present. With a powerful and ongoing demand for electronics, the dearth of a 2020 present, and CES 2021 being a comparatively modest occasion earlier this yr, distributors have been desirous to roll out new merchandise – and to take action in entrance of an viewers. So we’ll see how issues pan out over the subsequent two months.
