For years, Coca-Cola has told us that so many parts of life “go better” with the iconic soft drink. You can now add social media to the list as well.
Coca-Cola has quietly become one of the most popular brands on Facebook, along with such pop-culture icons as Lady Gaga, Rihanna and Eminem. Coke, with its 35 million fans, is the 16th-most-popular Facebook page. Disney is No. 23.
Advertising Age [has] named Coke its “Marketer of the Year,” citing it as an example of how small and midsize brands also “can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”
On Facebook, Coca-Cola has received more than 35 million “likes,” and Wendy Clark, Coke’s senior vice president of integrated marketing who oversees the social-media effort, says having all those fans respond to Coke is meaningful.
“Fans are twice as likely to consume and 10 times more likely to purchase than non-fans,” she says, in an interview at Coke headquarters here.
The emphasis on social media has clearly paid off, even though it’s only part of Coke’s overall $ 2.9 billion advertising strategy for TV, radio, Internet, print advertising and billboards.
Coke, the world’s largest beverage company with some 500 different drinks — soft drinks, teas, coffees, juices and water — says its overall beverage volume is up 6% worldwide year to date; 3% for Coke alone. About 1.7 billion drinks of Coke are served daily in cans and bottles and from vending machines.
USA TODAY visited Coke here in an off-campus semi-secret (there’s no Coke branding on the outside) warehouse facility less than a mile from Coke headquarters. Inside, there are no iconic red Coke logos. The one nod to its legacy: a new Coke vending machine that offers 125 different flavor combinations of Coke, Sprite, Fanta and other company products.
The interview…
ASUS Eee PC 1001PXD-EU17-BK 10.1-Inch Netbook (Black)10.1″/ 1024×600 (WSVGA)/ Intel ATOM N455 CPU/ 1GB DDR3/ Intel UMA/ 250GB HDD/ No Optical Drive/ Windows 7 Starter/ 802.11 bgn/ 0.3…
Acer Aspire One AO722-0473 11.6-Inch HD Netbook (Espresso Black)Acer AO722-0473 comes with these high level Specs. AMD Dual-Core C-Series Processor C-60 1.0GHz with TurboCORE Technology up to 1….
