IT will be charged with doing more with less in 2012. That’s because budgets are largely flat, increasing a mere half percent overall — and actually declining in North America and Europe. So says a global survey of CIOs by Gartner. The bright spot, though, is Business Intelligence, or BI.
Mark McDonald, group vice president for Gartner Executive Programs and a Gartner Fellow, says that just because technology’s role in the enterprise is increasing does not mean that the role of the IT organization is increasing.
“CIOs concentrating on IT as a force of operational automation, integration and control are losing ground to executives who see technology as a business amplifier and source of innovation,” McDonald said. “Effective leaders use technology, which includes IT, to strengthen the customer experience and eliminate costly internal distortions. They are using technology to ‘amplify’ the enterprise.”
Business Intelligence Wins Budget
As McDonald sees it, business strategies call for a combination of growth and operational efficiency — and effective leaders see customers as the key factor in both of these strategic components, with the customer experience their focal point in reconciling potentially conflicting goals.
“Present economic conditions may tempt CIOs to force IT back into cost-cutting mode, but senior executives expect technology — and this includes IT — to address the tough challenges by amplifying enterprise strategies and operations,” McDonald said.
One areas CIOs may not cut costs is in the areas of analytics/business intelligence, mobility, cloud and social technologies. In fact, BI and analytics was the top-ranked technology for 2012, Gartner reports, as CIOs are combining analytics with other technologies to create new capabilities. For example, analytics plus supply chain for process management and improvement, analytics plus mobility for field sales and operations, and analytics plus social networking for customer engagement and acquisition.
“BI has importance to line management and…
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