For years, U.S.-based tech corporations have tapped into India’s huge and rising web person base for development. OpenAI isn’t any exception. But whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party information means that OpenAI could also be struggling to show that momentum into income.
According to analytics agency SensorTower, customers in India have spent $eight million on ChatGPT subscriptions by way of in-app purchases since 2023. That doesn’t embody purchases made by way of the ChatGPT internet app. But notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One possible issue is the shortage of native pricing for India. OpenAI’s least expensive ChatGPT plan within the nation prices $20 (greater than ₹1,700) monthly, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its development in India however pointed us to a latest publish on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income may be at current, India should still find yourself being a significant development driver for OpenAI. The firm’s CEO, Sam Altman, not too long ago expressed a want for OpenAI to develop into a multi-billion-user platform. Tapping into India’s over 950 million web customers might assist bootstrap that effort.
OpenAI apparently thinks so. The firm is reportedly courting an alliance with Reliance Jio, one in every of India’s greatest cell carriers, to get ChatGPT in entrance of extra customers.
In the meantime, ChatGPT continues to develop organically in India.
According to information from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months thus far have been in India. At least a portion of that development was fueled by the not too long ago launched revamped picture generator in ChatGPT, which went viral for its potential to create life like Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.
