Ahead of The First Look 2026 at CES 2026, Samsung Electronics unveiled a teaser video on December 23 revealing the occasion’s theme — “Your Companion to AI Living.”
The teaser displays Samsung’s imaginative and prescient of integrating AI throughout its services and products, positioning the corporate as a trusted companion that enhances and helps AI experiences all through customers’ day by day lives.
Designed to construct anticipation for the occasion, the video makes use of vibrant lights and features to type silhouettes of recent improvements set to debut at The First Look, symbolizing the seamless integration of AI throughout Samsung’s portfolio. In the ultimate scene, the sunshine flows into Wynn Las Vegas, the place the occasion will likely be held, revealing the theme.
The First Look 2026 will formally kick off on January four at 7 p.m. PST — two days earlier than the opening of CES 2026 — with a media occasion at Wynn Las Vegas, adopted by 4 days of exhibitions, tech boards and different occasions by way of January 7.
The media occasion will characteristic key Samsung executives, together with TM Roh, CEO and Head of Device eXperience (DX) Division; SW Yong, President and Head of Visual Display (VD) Business; and Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business. Together, they may define buyer expertise innovation methods throughout their respective areas.
The tech boards will likely be held from January 5 to six, with 4 classes protecting subjects together with AI, dwelling home equipment and design. More details about The First Look 2026 will likely be revealed on Samsung Newsroom.
