As CES 2025 kicked off in Las Vegas, Samsung’s C-Lab exhibition captured the eye of holiday makers from around the globe. C-Lab, Samsung’s startup incubation program, goals to revitalize Korea’s home startup ecosystem whereas supporting world growth for startups by showcasing their improvements in its exhibition zones at main occasions like CES.
The C-Lab exhibition at CES 2025 featured 15 startups and initiatives, together with 12 from C-Lab Outside, Samsung’s program for exterior startups; two initiatives from C-Lab Inside, which is an in-house concept incubation program for Samsung staff; and one C-Lab Spin-Off startup, which was based following its success inside C-Lab Inside.
Many of those startups have been acknowledged with CES Innovation Awards from the Consumer Technology Association (CTA) for his or her technological innovation and creativity. Samsung Newsroom met with three CES Innovation Award winners, Pinpoint (sensible metropolis know-how), Quester (XR know-how) and GhostPass (safety/fintech know-how), on the C-Lab exhibition to be taught extra about their groundbreaking work.
▲ The C-Lab exhibition at CES 2025
Pinpoint: First Step Toward Global Recognition With C-Lab
▲ Pinpoint staff stuffed with spirit as they vow to increase their enterprise globally
Samsung’s C-Lab helps modern startups make their mark on the worldwide stage. Through the C-Lab Outside program, Samsung gives alternatives for excellent startups to take part in world-class exhibitions corresponding to CES whereas providing assist for exhibition preparation and customised consulting for the CES Innovation Award software course of.
Pinpoint, a 2024 participant in C-Lab Outside, made its world debut on the C-Lab exhibition at CES 2025. The startup gained an Innovation Award within the Smart Cities class for its IoT-integrated administration resolution for constructing operations.
▲ Pinpoint’s CES 2025 Innovation Award trophy together with pamphlets on sensible constructing operation methods for next-generation buildings
Pinpoint’s constructing resolution is a brilliant administration system that will increase operational effectivity for constructing operators whereas delivering a customized person expertise. Operators profit from built-in management over all assets throughout the constructing, whereas customers can simply entry numerous companies corresponding to reservations, parking, robotic supply and extra through a cellular app.
▲ A Pinpoint consultant explains the startup’s IoT-integrated administration resolution for constructing operations to a customer.
At the exhibition, Pinpoint targeted on demonstrating its cloud-based optimized constructing options in motion. “I think Pinpoint’s smart building solutions can be very useful in Korea considering the buildings there are probably built quite vertically, instead of horizontally like they generally are here in the United States, where I’m living,” stated one customer.
“We aim to gauge the response of the global market and actively seek opportunities for collaboration through participation in CES,” stated Jin Hyuk Ahn, CEO of Pinpoint. “Thanks to C-Lab’s structured support, we are excited and proud to be able to present our solutions on a global stage, where many consumer-oriented products and services compete with each other,” he added. “It was challenging to fully understand the judging criteria and convey our core strengths, but the case studies and data preparation guides provided by C-Lab were invaluable.”
▲ Pinpoint CEO Jin Hyuk Ahn
Pinpoint is enhancing its know-how by piloting its options along with SmartIssues Pro, a sophisticated enterprise model of Samsung’s SmartIssues platform, and b.IoT, Samsung’s built-in constructing administration resolution. After sharing its imaginative and prescient with the world at CES 2025, Pinpoint plans to proceed additional enhancing person experience-driven area planning and design towards changing into the gold normal within the…
