Home home equipment construct worth and belief the longer they’re used. Especially for merchandise powered by superior applied sciences comparable to synthetic intelligence (AI), that are carefully built-in into customers’ on a regular basis lives, reliability turns into a core component of the consumer expertise. This is why Samsung is strengthening the reliability of its residence home equipment by means of improvements primarily based on AI know-how together with {hardware} (HW) and software program (SW).
Samsung’s high quality and reliability are more and more being acknowledged by media retailers worldwide. In the U.Ok., impartial overview outlet ‘Trusted Reviews’ chosen the Samsung Series 9 Bespoke AI Washing Machine1 as its “Best Washing Machine” on the Trusted Reviews Awards 2025, highlighting its cleansing efficiency and good options. The publication has additionally reviewed Bespoke AI Jet Ultra, noting its spectacular increase in suction energy and glorious battery life.
In the third version of the worldwide “Why Samsung” marketing campaign, Samsung Newsroom spoke with Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics, about how the corporate is advancing high quality, innovation and the reliability advantages clients expertise — and the place Samsung is headed subsequent.
Bringing SW Seven-Year Upgrade and Strengthening the Durability of Core Components
Q1. What efforts is Samsung making to strengthen consumer belief in its residence home equipment?
Home home equipment are used over lengthy durations of time, making it essential that they continue to be protected and dependable after buy. This means product design should account not just for how home equipment are used at this time, but in addition for the way customers’ existence might evolve sooner or later.
Samsung is working to boost the standard and reliability of its AI home equipment by leveraging software program, {hardware} and superior AI applied sciences. First, Samsung gives software program upgrades for good residence home equipment, enabling them to proceed evolving over time.2 We are additionally serving to clients use their home equipment extra reliably and for longer by means of our Home Appliance Remote Management (HRM)3 service.
On the {hardware} aspect, we use our manufacturing know-how that we’ve constructed up over half a century and a vigorous verification system to constantly improve the sturdiness and competitiveness of our compressors and motors — that are “the heart of home appliances.” We additionally conduct long-term, high-intensity reliability testing to make sure steady efficiency, even in excessive environments across the globe.
Most lately, Samsung has additional enhanced product high quality and reliability by incorporating AI capabilities. For instance, we use AI in our digital inverter compressor to assist save vitality whereas creating optimum cooling. We additional apply AI to our HRM service to detect early indicators of irregular operation and proactively notify customers.
Upgrading Both Appliance Performance and Security Through AI and Software
Q2. What is Samsung’s software program replace coverage for its residence home equipment to enhance reliability?
Samsung AI home equipment are evolving into superior units able to receiving real-time characteristic upgrades and, by means of software program innovation, resolving sure points remotely.
Samsung helps software program upgrades for as much as seven years for its good residence home equipment launched since 2024. This allows the addition of latest comfort options and the most recent safety applied sciences to home equipment customers already personal, permitting merchandise to proceed evolving over time.
For instance, the AI Vision Inside characteristic on the Family Hub fridge has been upgraded this 12 months. AI Vision Inside acknowledges meals gadgets being put in or taken out of the fridge utilizing a digital camera and creates a meals record on the product’s display, enhancing the comfort of meals administration. The variety of contemporary meals acknowledged has elevated to 37, and customers…
