Today’s customers are redefining what it means to dwell effectively. Beyond easy consumption, they try to make environmentally accountable selections all through the whole buying journey. As a end result, sustainability is now not a pattern — it has turn out to be a lifestyle. Brands are working to speak their messages successfully whereas absolutely embracing and reflecting these eco-conscious values.
Launched this 12 months, Samsung Electronics’ Color E-Paper (EMDX mannequin) is a next-generation signage resolution that considerably reduces energy consumption in digital content material promoting. NONO SHOP, a zero-waste retailer and café in Seoul’s Itaewon neighborhood, has launched Color E-Paper shows into its area — taking a proactive step towards extra sustainable operations.
▲ Julian Quintart, Founder and Owner of NONO SHOP
Samsung Newsroom visited NONO SHOP to discover how the area has turn out to be much more eco-conscious with the mixing of Color E-Paper.
Less Waste, More Flexibility
NONO SHOP is a zero-waste retailer and vegan café providing plant-based drinks, desserts and groceries, together with a refill station to scale back single-use packaging. The store promotes sustainability via buyer engagement packages similar to recycling campaigns and Climate Fresk workshops, the place members study local weather change.
Even with ongoing efforts to reduce waste, working a retailer inevitably generates some trash. One instance is printed promotional supplies — together with seasonal menus, occasion posters and schedule bulletins — which should be up to date steadily. As a end result, a major quantity of paper-based signage was being discarded every month.
▲ Quintart shares the numerous benefits of Samsung Color E-Paper together with diminished waste, energy consumption and versatile set up choices.
By adopting Color E-Paper, NONO SHOP has considerably diminished waste from printed promotional supplies. Images and textual content will be simply up to date via a devoted cellular app, eliminating the necessity to print and mount posters. The shows now permit for real-time content material updates whereas delivering extra impactful visuals.
“Samsung Color E-Paper doesn’t feel like a digital screen,” stated Julian Quintart, a Belgian entertainer and founding father of NONO SHOP. “It looks so much like real printed material that, unless you look very closely, you’d think it was just an ordinary paper poster.”
“The ability to instantly update images through the mobile app makes daily operations much more efficient,” added Juwon Shim, a supervisor at NONO SHOP. “It helps us save not only the resources and energy required for printing, but also time.”
▲ Samsung Color E-Paper provides easy hanging set up choices because of its 2.5kg-light and 17.9-millimeter-slim profile.
Sustainably Crafted From Packaging to Product
Color E-Paper is extremely efficient in lowering the vitality sometimes required to function and preserve business areas. By making use of ink know-how to digital paper and utilizing ambient mild to render pictures, the shows get rid of the necessity for a backlight unit — the part in conventional screens that consumes vitality to emit mild. As a end result, energy consumption drops to 0.00 watts1 when content material stays static. Even throughout updates, Color E-Paper makes use of considerably much less vitality than standard digital signage.
“When introducing new devices into the store, it’s important to consider not just their power consumption, but also their overall environmental impact,” stated Quintart. “Color E-Paper is especially appealing because its energy use is significantly lower than that of traditional digital displays.”
▲ The packaging of Color E-Paper additionally displays a powerful dedication to sustainability.
The product’s design and packaging additionally replicate a powerful dedication to sustainability. Color E-Paper options 100% paper-based packaging and incorporates…
