To have fun the discharge of Samsung’s newest Bespoke lineup, the corporate is collaborating with three artists and types – Thibaud Hérem, Andy Rementer and HAY – to focus on how the Bespoke fridge’s wide selection of coloration and panel decisions lets customers convey creativity and private aptitude into their dwelling areas.
The third artist from this collaboration undertaking to be spotlighted is Danish way of life model HAY. Founded by inventive administrators Mette and Rolf Hay, HAY is dedicated to working with prime designers from everywhere in the world. Inspired by nature and the pure elements generally present in fridges, HAY has created 5 new colours completely for Samsung’s Bespoke panels. Those colours are Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.
In the unique video and Q&A under, Mette Hay explains extra about what went into the 5 unique colours that HAY designed for the Bespoke fridge line.
Q: Can you discuss a bit about who you’re and what you do?
I’m Mette Hay, the co-founder of HAY, a design firm primarily based in Copenhagen, Denmark. I began HAY with my husband Rolf virtually 20 years in the past.
Q: What is HAY all about? What ought to the world learn about your designs?
Rolf and I had a imaginative and prescient of an organization that works with the world’s greatest designers and producers to create inexpensive, high-quality merchandise.
Rolf has a ardour for furnishings. For me, it’s extra in regards to the small issues; the stuff you maintain in your fingers day-after-day. There isn’t any undertaking that’s too small or easy for me. It excites me to discover a hole in our business; an merchandise the place there was no different product prefer it from a design standpoint. That’s one of many causes I used to be so enthusiastic about our collaboration with Samsung.
Color very a lot informs my work. Most manufacturers will choose colours for a yr or a season; at HAY we select colours for every particular person product. I really feel that the product itself is what dictates the colours, and that they’re an important a part of the design.
Q: Why collaborate with Samsung? What does the Samsung model characterize to you?
When I consider Samsung, I consider a world firm that makes high-quality, technical merchandise. It’s very totally different from what we do at HAY, however we nonetheless have this overlap on the subject of our sense of high quality.
I used to be excited when Samsung contacted us to create a coloration scale for his or her new Bespoke Collection. As I stated, I prefer to work with on a regular basis objects, and this gave me the chance to do this.
Samsung was operating a stupendous exhibition in Milan once we met them in 2019. After I had seen the exhibition, the choice to work with them turned a simple one to make.
Q: What has it been like collaborating with Samsung?
In order for a collaboration to achieve success, each events have to convey one thing particular to the desk. HAY brings a contemporary eye to this undertaking, and Samsung likes our type and strategy to paint.
This isn’t the primary time we’ve collaborated with one other model on a coloration scale for an current product. It’s a enjoyable and fascinating method to work.
We at all times do a person coloration scale for every new product; we begin from scratch with colours. And that’s as a result of, for me, the colours and the merchandise itself go hand-in-hand.
Q: Can you discuss a bit in regards to the coloration decisions for the fridges? Why is coloration essential in a kitchen?
It didn’t take me lengthy to determine that the colours of the HAY Bespoke Collection ought to join again to the meals we sometimes have in our fridges.
We due to this fact began by totally different classes of elements. This resulted in us establishing blue, inexperienced and cream tones. All the colours we settled on work effectively in every kind of kitchens; dwelling kitchens, workplace kitchens and even in HAY House’s personal kitchen. They’re colours that may stand out however aren’t…
