‘Awesome is for everyone’ and ‘#danceAwesome’ marketing campaign awarded for creativity in showcasing the most effective of Galaxy
Samsung Electronics as we speak introduced that it has been acknowledged by the world-renowned Design and Art Direction Awards (D&AD) 2020 in U.Okay. for creativity in showcasing the latest Galaxy A smartphones.
The Samsung Galaxy A smartphone lineup focuses on options that matter essentially the most to customers, resembling an immersive display, a robust digital camera and long-lasting battery life, completely fitted to individuals who wish to unleash their creativity and share their experiences on social media.
Awesome Is For Everyone
With the ‘Awesome is for Everyone’ marketing campaign, Samsung celebrated the facility of smartphone creativity at everybody’s fingertips. Featuring a easy, catchy tune and creatives that mirror the newest digital developments, the advert marketing campaign attracted the eye of younger customers across the globe.
The #danceAwesome problem, initiated in partnerships with the Okay-pop group BLACKPINK and cellular video-sharing social media platform TikTok, additionally garnered optimistic response. The social media problem captured the imaginations of younger folks the world over, producing 4.7 million items of user-created video contents and surpassing 20.2 billion views on TikTok.
Celebrating a New Creative Tool
For almost 60 years, the D&AD has rewarded its Pencil Awards to solely essentially the most imaginative and well-crafted model advertising and marketing campaigns. As solely concepts that resonate with a various and distinguished judging panel are chosen, being awarded a D&AD Pencil is taken into account a notable recognition of inspiring and artistic concepts.
“We are thrilled to see such a positive response from the creative industry to these stories inspired by the Galaxy A lineup,” stated Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung. “The Galaxy A devices have been loved by our users in recent years. Providing consumers with awesome features that are truly important to them and seeing the content they create has been a sensational experience. We are excited to see what comes next in innovations and how creatives use them.”
D&AD Awards
Samsung Galaxy A – #danceAwesome; Graphite Pencil / Entertainment / Use of Audience / 2020
AWESOME is for Everyone; Wood Pencil / Sound Design & Use of Music / Original Composition / 2020
For extra details about Galaxy A smartphones, please go to information.samsung.com/galaxy, www.samsungmobilepress.com.
