With the release of GeForce RTX 2080 card, NVLINK was introduced. NVLINK is the replacement interconnect for SLI, and that means new NVLINK connectors you need to purchase. The 5 USD worth of components is turning into a profitable enterprise as NVIDIA is selling them for something like 79 bucks a pop.
And you know it, where there is money to be made, the AIB partners will follow, the first custom one comes from ASUS. The ASUS NVLINK bridge does look nice though you will need some STRIX or ROG themed cards to match. At the top of the bridge, you’ll notice the ROG logo with a mirror RGB enablement. You can alter that RGB with the help of Aura SYNC software.
While I do not have a USD pricing on this one, these are listing for a rather brutal €89,- and while that is not a lot more expensive than the NVIDIA ones, it is quite a bit of money for something as simple as an SLI bridge.