When Apple realized they might promote an elastic watch band for $99 it opened the flood gate for promoting fundamental equipment for ridiculous costs to their captive market.
Their newest foray might take the cake, nevertheless. Apple is promoting a slightly fundamental iPhone 12 mini Leather Sleeve, just like what many corporations throw in free within the field, for $169 (or $14 x 12 months) .
Of course, the case is Magsafe-enabled and has a cut-out for the lock display, and is manufactured from “french leather-based“, however that hardly justifies the worth for one thing which different corporations wouldn’t cost greater than $40 for.
Apple can be promoting the MagSafe Duo charger, which seems to be nothing greater than a MagSafe charger ($39) related to an Apple Watch charger ($29) by flimsy plastic, for $129, although after all, this doesn’t embrace the required 20W USB-C charger ($19).
It is tough to not really feel that, within the face of falling iPhone income (down 16% YoY), Apple is milking its person base by promoting increasingly fundamental equipment for more and more larger and better costs, banking on the vainness of iPhone customers.
