Apple is warning buyers that its new and future merchandise would possibly by no means be as worthwhile because the iPhone. The disclosure comes as the corporate is pursuing newer applied sciences like synthetic intelligence and blended actuality headsets.
Apple added the warning in its newest annual report underneath the “business risks” part, as first reported by the Financial Times.
“New products, services and technologies may replace or supersede existing offerings and may produce lower revenues and lower profit margins, which can materially adversely impact the company’s business, results of operations and financial condition,” Apple wrote within the report.
The firm has been working to implement shopper AI options in its merchandise to compete with rivals like Google and Meta. Apple’s preliminary Apple Intelligence options launched final week, and the corporate has promised further options, akin to a ChatGPT integration, within the coming months.
As for Apple’s Vision Pro headset, the system has seen restricted gross sales, doubtless attributable to its hefty $3,499 price ticket.
