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Apple News companions with NBCUniversal to share unique

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It’s onerous to maintain up with the Olympics any yr, not to mention once they’re going down in a time zone that’s 13 hours forward of you (in case you’re on the U.S. East Coast). Apple News on Monday introduced a collaboration with NBCUniversal (the U.S. broadcast rights holder for the Olympics) to develop unique day by day recaps and audio briefings, occasion schedules and medal counts to assist followers preserve tabs on the video games.

NBC Sports is the go-to app for streaming any Olympic occasion, but it surely’s a bit buggy. To their credit score, streaming so many alternative feeds directly is difficult to tug off, however the app may be difficult to navigate. Even although the app has a powerful catalog of each occasion, there’s no straightforward option to meet up with all of the triumphs and defeats that passed off whereas half the world was asleep, so this collaboration with Apple News fills a needed void in NBC’s present choices.

Image Credits: Apple News (Screenshots by TechCrunch)

One of probably the most helpful options is the News app’s user-friendly schedule of each single Olympic occasion by sport, which might set calendar reminders for the occasions you’ll be able to’t miss. (Though you may must set your alarm for sure occasions, like the ladies’s gymnastics all-around remaining, which begins at 6:50 a.m. ET on Thursday. But don’t fear, for these extremely anticipated occasions, there’ll be prime-time protection, too). NBC Sports sends push notification reminders for sports activities that you just select, however a pre-set calendar occasion could be extra helpful for planning your night (or early morning) Olympics viewing.

Of course, this partnership permits Apple to advertise Apple Podcasts, which has extra competitors than ever as Spotify continues to develop and Facebook provides help for podcasts. NBC is pushing its Olympics podcasts like “The Podium” and “On Her Turf” fairly onerous — “The Podium” typically seems as a banner advert throughout dwell protection on the net. Even although these exhibits aren’t unique to Apple, the partnership with NBC can solely assist drive visitors to their podcast platform.



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