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Apple CEO Tim Cook Bests Steve Jobs in CEO Ratings

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Tim Cook is getting the nod from Apple employees. A new survey of the Top 25 Highest Rated CEOs puts Apple’s CEO at the top of the list, with a 97 percent approval rating.

The anonymous Glassdoor survey shows that Cook has been well received by employees — even slightly better than the late former CEO Steve Jobs. Jobs’ rating from March 2010 to March 2011 was slightly lower than Cook’s, at 95 percent.

Ernst & Young CEO Jim Turley comes in second to Cook with a 95 percent approval rate. He is followed by Qualcomm CEO Paul Jacobs (95 percent) and American Express CEO Ken Chenault (94 percent). Google CEO Larry Page made it into the top five with a 94 percent approval rate.


Will Cook’s Empathy Backfire?

We caught up today with Rob Enderle, principal analyst at the Enderle Group, who has watched the internal dynamics at Apple for years, to get his perspective on the news.

“Apple employees love Tim Cook. When you’ve had a CEO that likes to use the whip a lot and then you suddenly get a CEO who doesn’t, that difference is going to be rather pronounced,” Enderle said.

“I think Cook is benefiting from the fact, and significantly so, that Jobs was a very, very difficult guy to work for. A hostile environment at Apple under Jobs would be an understatement. Cook is much more empathetic.”

But will the change in leadership style ultimately prove beneficial to Apple? As Enderle describes it, Jobs’ Apple was a company that ran largely on fear — but it was trading at the top of its game. If you remove that element of fear as a motivator, will Apple be as successful long term?

“The new Apple is a friendlier Apple, but the new Apple probably won’t be as…

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