Apple launched its devoted Apple Store app in India on Friday, deepening its retail presence on the earth’s most populous nation because the iPhone-maker seeks to capitalize on rising shopper demand.
The app, accessible for obtain on India’s App Store, lets clients buy Apple merchandise instantly whereas receiving customized procuring suggestions, the corporate stated in a press release.
Through the app, customers can even customise their Mac with extra highly effective chips, further reminiscence or extra storage — options lengthy sought by Indian clients — and prepare for supply or pickup of their purchases.
The transfer comes as Apple works to strengthen its foothold in India, the place it opened its first bodily shops in Mumbai and Delhi in 2023. The firm plans extra 4 shops in tech hub Bengaluru, Pune and different components of Delhi and Mumbai. (Apple launched its on-line retailer in India in 2020.)
“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” stated Karen Rasmussen, Apple’s head of retail on-line, in a press release.
The app options separate tabs for merchandise, customized suggestions and post-purchase assist together with on-line setup periods with Apple specialists. Customers can even join free coaching periods at bodily Apple shops and study Apple trade-in and financing choices in addition to add free engravings to units akin to AirPods and iPads in eight languages.
India, the world’s second largest smartphone market, is slowly changing into a big geography for Apple because it seems to be to broaden its manufacturing bases exterior of China. The firm started assembling iPhones in India in 2017 and has since expanded manufacturing by companions together with Foxconn and Indian conglomerate Tata.
