AP Memory enhances personalized choices and IP licensing

AP Memory will focus extra on its IP licensing companies and customised choices to enhance its margin efficiency this yr, in line with the reminiscence IC design home.

AP Memory will full its stock correction by the second quarter, after which will see its gross margin decide up, the corporate indicated.

PSRAM is AP Memory’s main providing for personalized options, whereas its customary merchandise are designed for profitability. With its newly-added IP licensing enterprise, AP Memory is gearing up for AI and different rising know-how functions.

AP Memory mentioned its personalized choices are concentrating on wearable gadget and IoT functions, whereas characteristic telephones now account for lower than 30% of its complete revenues generated from the section.

As for IP licensing, AP Memory is working with a number of IC design homes in addition to OEMs on AI and different rising functions.

By enhancing the competitiveness of its personalized choices and IP licensing, AP Memory expects to additional enhance its product combine for larger margins.

AP Memory additionally performs an element in father or mother firm Powerchip Technology’s “Computing in Memory” know-how platform, which was launched in late 2019. The built-in know-how might be utilized to functions equivalent to cloud servers, edge computing, IoT, autonomous driving and robots.

AP Memory CEO Wen Chen
Photo: Michael Lee, Digitimes, March 2020