Giannis Antetokounmpo, a participant for the Milwaukee Bucks, launched a enterprise capital agency known as Build Your Legacy Ventures that can concentrate on sports activities and leisure investing, in response to Bleacher Report. Antetokounmpo will function basic associate. The fund was “not just about capital; it’s about forging partnerships and opening my network to accelerate the growth trajectory for companies,” he stated in a press launch. “I want to help other entrepreneurs, especially those who have faced barriers, to grow and succeed.”
Antetokounmpo has turn into the newest sports activities determine to enter the enterprise capital world. Serena Williams notably has Serena Ventures, Kevin Durant has Thirty Five Ventures, Stephen Curry has Penny Jar Capital, and even the Atlanta Hawks has its personal VC fund to focus on client startups.
These massive names don’t even embrace the entire celebs who’re getting into enterprise capital, equivalent to filmmaker Olivia Wilde. At TechCrunch Disrupt 2024, Sara and Erin Foster mentioned how celeb enterprise funds can provide founders and buyers the good thing about having an enormous title and an enormous enterprise supporting them. It’s clear that for a lot of celebrities, being seen as an investor is now the subsequent massive act.
