Amazon’s operations in India are receiving a large investment of $260 million, an expenditure that was revealed in regulatory documents from June. The investment is coming ahead of the large Indian holiday season in the fall and it’ll help Amazon compete against Flipkart, its main local rival.
Prime has only been available in the market since 2016 and now the country will get its first Prime Day on July 10.
Three years ago, Amazon invested $2 billion in its Indian platform. Continued investment is necessary to keep up with companies like Flipkart, which recently raised $1.6 billion from Ebay, Microsoft, and Tencent.
