AI itself shouldn’t be the Holy Grail at Samsung Electronics. Rather, AI is a device — a comparatively new and highly effective one — to make significant enhancements in customers’ on a regular basis lives. Building on a protracted custom of technological management and open innovation, Samsung leverages its various capabilities — that vary from operational applied sciences reminiscent of on-device and cloud AI to methods together with proprietary AI mannequin improvement and partnerships — to ship sensible options and elevate the shopper expertise.
In this closing installment of Samsung’s AI Leadership sequence, Samsung Newsroom explores how Samsung’s technological experience and analysis initiatives goal to refine AI-driven consumer interactions throughout its expansive portfolio.
Prioritizing Customer Experiences
Samsung makes use of on-device and cloud-based AI options in its choices. This technique is additional bolstered by the pursuit of hybrid AI, which integrates the strengths of each applied sciences to offer context-aware, tailor-made options for various consumer wants. The choice on which kind or mixture of applied sciences to make use of is anchored by this final aim — “How can we best serve the consumer?”
On-device AI delivers safe and environment friendly AI experiences in units reminiscent of smartphones and TVs by using solely the info and assets on the machine itself. Because on-device AI doesn’t talk with the cloud, responses are just about instantaneous. Since information doesn’t go away the machine, the expertise is usually thought-about safer for delicate procedures reminiscent of those who contain private info.
Similarly, edge AI operates independently of cloud infrastructure and depends solely on particular native assets to carry out AI features. In interconnected dwelling environments the place home equipment and IoT units work in tandem, information processing in edge AI will be dealt with by both units with increased efficiency specs or units close by — with out relying on the cloud. Thus, edge AI affords velocity and safety advantages akin to on-device AI.
While on-device and edge AI depend on applied sciences that use smaller fashions and fewer computations in constrained {hardware} environments, experiences that require entry to intensive on-line info or high-performance computing are supported by cloud-based AI. The expertise makes use of huge datasets and large-scale AI fashions hosted on servers to ship a spread of superior capabilities. To obtain excessive efficiency whereas sustaining effectivity and safety, Samsung conducts intensive analysis in areas together with minimizing information latency, optimizing mannequin effectivity and implementing information anonymization and encryption.
With experience in all these totally different types of AI — on-device, edge and cloud-based — Samsung takes a step additional and combines totally different codecs as essential to finest serve the wants of every use case. In hybrid AI, delicate and quick-response information will be processed utilizing on-device AI fashions whereas the cloud can handle processing that requires exterior assets like up-to-date info or high-performance fashions. Galaxy AI, for example, makes use of each on-device AI and cloud AI — working both independently or concurrently as wanted — to ship optimized options for customers.
▲ Daehyun Kim, Head of Global AI Center, Samsung Research explains Samsung’s AI Strategy.
Generative AI Integrated Into Everyday Life
Samsung continues to drive innovation within the realm of generative AI, additional enhancing the flexibility of its services. For occasion, Galaxy AI affords a collection of options1 together with Chat Assist, which helps translation and interpretation in choose messaging apps; Note Assist, which helps summarize notes and generates be aware covers; and Photo Assist, which edits photos with generative AI.
Generative AI can be supported on choose…
