We reported 2 weeks in the past that Microsoft was shutting down their Ad Monetization platform for Windows UWP apps on the first June 2020.
It seems builders have been seeing the writing on the wall for a while, with a discount within the high quality of adverts and extra adverts making an attempt to advertise malware and in any other case trick finish customers.
One developer, who’s seven-figure revenue from the Microsoft Store is beneath risk as a result of transfer, has responded by creating his personal advert community.
CNBC experiences that Sam Kaufmann, CEO of Randon Salad Games, who make various ad-supported informal video games for the Microsoft Store, has created an advert community known as Pubfinity, made by Windows builders for Windows Developers.
“My immediate need was to monetize my own apps,” stated Kaufmann. “The ultimate goal is to position Pubfinity as a replacement for the Microsoft SDK going away.”
Kaufmann labored with present advertisers and says his apps, resembling “Simple Mahjong,” “Hearts Deluxe” and “Dice King,” provide greater than 2 billion advert impressions per thirty days.
He is now seeking to open up his providing to different builders, however initially, he solely plans to work with just a few high-quality builders till the community is prepared for a broader rollout.
“We’ll have a very strict review process,” he stated. “We want it to be an improvement and make it a place where developers can make money but not sacrifice the quality of their offerings.”
Kaufmann felt his efforts didn’t simply profit himself, but in addition the Microsoft Store, as and not using a profitable advert community advertisers and customers will flee.
In a press release, Microsoft instructed it was at all times their intention to step again and let third occasion builders provide a greater service than they may, saying: “We’re always looking for ways to evolve the business for the long term and this is a case where we saw a chance to let partners and the market step in and provide better support for in-game and in-app Ad solutions.”
Kaufmann is targetting wider availability of his answer in June when the native Microsoft Ad Monetization platform shuts down. Developers and advertisers can
Source hyperlink
