It’s at all times thrilling to develop a product and introduce it to the market. Whenever I tackle this problem, I’m wondering if the brand new product will resonate with prospects — maybe, it can even turn into a recreation changer and affect lives in significant methods.
If we glance extra intently on the product growth course of, design makes modern applied sciences shine whereas expertise makes design goals a actuality. Only when design and expertise are in good concord can we develop a product that gives real worth to our customers. Samsung Electronics excels at balancing design with modern expertise, and we regularly try to create merchandise that mix seamlessly into our prospects’ lives.
To this finish, now we have redefined our design philosophy as we method 2030. “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious”1 is the brand new course that may outline the longer term we hope to supply.
Samsung’s Design Philosophy and Its Evolution
More than 1,500 designers work at Samsung’s seven world design studios to unravel on a regular basis issues dealing with a variety of consumers, every from a distinct tradition or background with distinctive preferences and tastes. At the middle of this effort is Samsung’s design philosophy — “Inspired by Humans, Creating the Future” — which has not modified since its inception in 1996.
But the best way folks stay and expertise their lives is consistently altering, and now we have needed to refine and evolve our design identification to replicate that. “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious” is the imaginative and prescient that may information us by way of 2030. Moving ahead, we’ll proceed to introduce smartphones, TVs, fridges and different merchandise that replicate this new mindset.
Essential∙Innovative∙Harmonious. What Does That Mean?
Essential design focuses on the unique intent and goal of the product — to supply an optimized consumer expertise with none pointless parts. This 12 months, the newest Galaxy S24 collection permits customers to intuitively expertise the features of a cellular product with its unified look and skinny bezel. Our TVs with Infinity Air Design seem to drift in mid-air for extra immersive viewing. On the opposite hand, our all-in-one washer and dryer maximizes area effectivity by way of a minimalist design.
Innovative design brings beneficial modifications — not merely novelty — to our prospects’ lives. Examples embody a TV that mechanically upscales low-resolution pictures to 8K stage utilizing AI expertise; an AI-based robotic vacuum cleaner that mechanically acknowledges ground sort, objects and dwelling areas for optimum cleansing; and a Live Translate characteristic that helps smartphone customers overcome language boundaries by way of real-time translation. These merchandise all merge innovation with creativity.
Harmonious design embodies the need to unify merchandise and other people with society, the setting and different human values. SmartThings improves comfort by integrating and connecting merchandise for customers to manage remotely. Meanwhile, Music Frame, a customizable frame-shaped speaker, blends into any inside. Designs that create concord between merchandise and prospects’ every day lives — fairly than designs that announce their very own existence — are the type we’ll proceed to pursue.
A Future of Infinite Possibilities
At Samsung, that is our dedication — to be trustworthy to our important goal, innovate endlessly and create designs that harmonize with our customers’ lives. We intention to empower prospects across the globe and enrich their lives by providing significant experiences, it doesn’t matter what Samsung merchandise they select.
At Milan Design Week 2024, we’re presenting the exhibition “Newfound Equilibrium” to showcase an inspiring imaginative and prescient for a greater future — one which achieves the precise steadiness between people and expertise. Join us on April 16 for a way forward for infinite prospects.
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