Each time a Galaxy product is launched, numerous customers, after watching assessment after assessment, make their technique to Samsung’s retail shops to expertise the corporate’s newest improvements for themselves.
As quickly as they stroll by means of the doorways, they’re greeted with a smile and supplied an opportunity to check out the brand new gadgets’ spectacular options. The whole procuring expertise is easy and seamless. And now, because of the tireless efforts of Samsung’s retail group, it’s extra environmentally aware than ever.
Read on to learn how the group utterly reimagined the retail expertise, rethinking every thing from product kits and uniforms to packaging and furnishings, to make Samsung shops extra sustainable.
From left to proper: Ryoung Hur, Soohwan Chi, Yeonjin Kang, Leo Lee, Samsung Electronics’ Retail Team beneath the Mobile Communications Business
Multipurpose Merchandising
There are at the moment greater than 3,000 Samsung retail shops worldwide, and every one acts because the face of the model. Each permits prospects to work together with Samsung and expertise a variety of improvements firsthand. Now, when prospects enter a retailer, they’ll see merchandise promoted with merchandising that’s reflective of the corporate’s inexperienced values.
One of the primary features of the procuring expertise that the group revamped was the visible merchandising (VMD) kits that showcase new Samsung merchandise. Whereas beforehand, every product featured a customized merchandising equipment that was discarded after use, now, product merchandising is modular and designed to swap simply out and in.
“From the planning stage, we tried to make the VMD kits like building blocks that could be easily assembled and disassembled,” mentioned Leo Lee, a member of the retail advertising and marketing group. “We wanted to make some parts replaceable and others reusable. This helps the environment because it allows kits to be reused several times, and it makes it easier to install them in stores around the world.”
Ryoung Hur presents the Galaxy S20’s modular visible merchandising (VMD) equipment
In addition to decreasing waste, the modular kits are created using plastic recycled from bottles and CDs. “Let’s say we used 100 tons of plastic to create a particular kit before,” mentioned Lee’s colleague on the retail advertising and marketing group, Ryoung Hur. “Making this change allowed us to reduce that amount to 70 tons. Going forward, we plan to continue increasing our use of recycled plastic, and reducing our reliance on new plastic.”
There had been, nevertheless, numerous challenges that the group wanted to beat to make sure that the recycled plastic wouldn’t compromise the standard of the kits. Not solely can recycled plastic improve the speed of defects within the manufacturing course of, it may well additionally make it troublesome to supply pure white supplies. The group overcame these challenges, Hur defined, by means of steady funding and tireless efforts.
With a watch towards the long run, the group designed the brand new, environmentally aware VMD kits to be appropriate with a wide range of trendy improvements, together with NFC chips. As Yeonjin Kang, a member of the VMD group, defined, “We developed solutions that combine environmentally conscious materials with digital elements, and we’ve worked with various brands to produce them. We’re constantly receiving inquiries regarding these types of kits, and the feedback we’ve received has been nothing but positive.”
Environmentally Conscious Clothing
You could have come throughout clothes or materials whose tags attest that they’ve been made utilizing natural cotton, or cotton grown with out the help of any type of chemical remedy, equivalent to herbicides, pesticides or chemical fertilizers. The environmental advantages of utilizing natural cotton are appreciable, as research recommend that in comparison with normal cotton manufacturing, natural makes use of 90 % much less freshwater and 60 % much less…
