Create Rich Data Sets
Enriching data by joining it to other data sets, whether from internal corporate systems or external, publicly available data sets, is another way to discover the data hidden in the apparent data. This is common in customer analytics. While transactional history of who bought what and when is a great baseline for analysis, today’s organizations need deeper insights from their transactional data. For example, you might want to ask, what was the impact of weather, seasonality, customer gender, income or education level on sales? Business stakeholders can only find these insights through data enrichment or embellishing.
